
Valuation vs Price: Why Process delivers optimum Sale Price
Valuation tells you what your business might be worth.
Sale price? That’s what someone is actually willing to pay.
It’s a distinction that’s often misunderstood — and frequently costly.
Too many owners fixate on the valuation figure as if it’s the finish line. But valuation is only the starting gate. It’s a benchmark. A reference point. An educated estimate.
The final sale price depends on entirely different forces — and the process used to unlock them.