
Deal Fatigue
At Growth Focus, we’ve seen many deals that start with fireworks but fizzle out before the grand finale due to an insidious culprit: Deal Fatigue. It’s that feeling when the journey becomes so long, convoluted, and draining that both parties are ready to throw in the towel. Think of it as a marathon where, halfway through, you’re questioning your life choices and wondering why you didn’t just Uber to the finish line. In the world of financial service practice sales, it’s all too common—and entirely avoidable with the right perspective.